How Do International Contractors Choose Target Market Based on Environmental, Social and Governance Principles? A Fuzzy Ordinal Priority Approach Model

Abstract

Overseas market choice is very important for the survival and sustainable development of transnational construction enterprises. However, in previous studies, little attention has been given to overseas market choice models, particularly under the ESG (environmental, social and governance) goals. To bridge this gap, the study combined ESG principles and organizational ecology theory to construct an overseas market choice model for international contractors. Firstly, 17 influencing factors were identified based on a literature review. Then, a market choice model was conducted by using the fuzzy ordinal priority approach (OPA-F). Finally, this paper took Chinese international engineering consulting enterprises as an example to use in the proposed model. This study will help international contractors choose overseas markets more scientifically and rationally.