1. Finance, Accounting and Economics Department, Kedge Business School, 13288 Marseille, France
2. Marketing Department, Kedge Business School, 33405 Talence, France
3. Management Department, Université Paris Cité, LIRAES, 75014 Paris, France
4. Department of Management Sciences, University of Waterloo,Waterloo, ON N2L 3G1, Canada