Landscapes of Prosperity, Youth, Femininity, Temptation, Friendship, Transition, Money, and Survival in Terms of Evolutionary Psychology

Abstract

Assessment of landscape attractiveness often struggles with the challenge of differences in human tastes. In the present study, the relationship between preferences shaped by the biological and cultural evolution of mankind and the qualities of landscape attractiveness were examined. The aim of the study was to determine the types of landscape as related to evolutionary behavior patterns and preferences regarding the choice of a partner in different types of relationships. The research hypothesis was that the sets of traits preferred by human partners can be reflected in sets of preferred qualities of landscape attractiveness. The translation of human qualities into qualities of landscape was done through anthropomorphization using the phenomenological method and research techniques based on branding (e.g., the brand personality construct). During the investigation, the following types of landscape attractiveness were identified: Landscape of Prosperity, Youth, Femininity, Temptation, Friendship, Transition, and Money. The developed typological division is a step towards recognizing new sources of preferences for aesthetic and cognitive landscape values. This framework could be interesting for landscape valuation and planning, as well as research on the cultural character of the landscape, as a resource important in the context of sustainable development.