Examining the Roles, Sentiments, and Discourse of European Interest Groups in the Ukrainian War through X (Twitter)

Author:

Gorostiza-Cerviño Aritz1ORCID,Serna-Ortega Álvaro1ORCID,Moreno-Cabanillas Andrea1ORCID,Almansa-Martínez Ana1ORCID,Castillo-Esparcia Antonio1ORCID

Affiliation:

1. Audiovisual Communication and Advertising, University of Malaga, 29010 Malaga, Spain

Abstract

This research focuses on examining the responses of interest groups listed in the European Transparency Register to the ongoing Russia–Ukraine war. Its aim is to investigate the nuanced reactions of 2579 commercial and business associations and 2957 companies and groups to the recent conflict, as expressed through their X (Twitter) activities. Utilizing advanced text mining and NLP and LDA techniques, this study conducts a comprehensive analysis encompassing language dynamics, thematic shifts, sentiment variations, and activity levels exhibited by these entities both before and after the outbreak of the war. The results obtained reflect a gradual decrease in negative emotions regarding the conflict over time. Likewise, multiple forms of outside lobbying are identified in the communication strategies of interest groups. All in all, this empirical inquiry into how interest groups adapt their messaging in response to complex geopolitical events holds the potential to provide invaluable insights into the multifaceted role of lobbying in shapi ng public policies.

Funder

Ministry of Science and Innovation

Publisher

MDPI AG

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