Social Energy as the Driving Force behind Crowdfunding—Analysis and Classification of Selected Attributes

Abstract

Crowdfunding has been part of sharing economy for a few decades. Research into crowdfunding usually concerns its relation to sustainable development and corporate social responsibility, influencing investment decisions, psychological, organizational and financial aspects or the success evaluation of individual campaigns or platforms. Recent research includes empirical case studies, e.g., evaluation of the crowdfunding for minor coarse cereal products through evolutionary game analysis, or the impact of crowdfunding on the willingness to visit local festivals. There is, however, no comprehensive cross-sectional approach to crowdfunding attributes that considers data from various categories. The authors aimed to analyze selected attributes of crowdfunding, namely project categories, the number of backers, campaign duration and profitability, and to classify these attributes. A novelty is the use of the term “social energy” in a different sense than previously found in the scientific literature. An original algorithm for analyzing and classifying selected crowdfunding attributes and measuring the relationship between them was also used. The value of the article is also the practical application of its results. The findings have a practical outcome: they can be used by project creators, potential backers, investors and owners of crowdfunding platforms.