Geospatial Analysis of Geo-Ecotourism Site Suitability Using AHP and GIS for Sustainable and Resilient Tourism Planning in West Bengal, India

Abstract

The current study intended to geospatially analyze the potentiality and site suitability of geo-ecotourism in West Bengal, India. The state of West Bengal is a great platform for diverse tourism and has enormous potential to cultivate geo-ecotourism, as has come up in recent years. The current effort throws some valuable light on the possibility of turning the many geologically, geomorphologically and ecologically significant tourist spots of West Bengal into geo-ecotourism sites, aided with geospatial techniques. The study deals with the qualitative and quantitative investigation of the potentiality of the whole state by dividing it into several geo-ecotourism zones, based on its physiographic setting and Land Use Land Cover (LULC) features, using satellite image data. The application of geospatial technology combined with Remote Sensing (RS) and Geographic Information System (GIS) was employed for this geospatial analysis to portray the potential zones using cartographic and statistical techniques. Furthermore, nine criteria were selected to run the Analytic Hierarchy Process (AHP) method to determine the site suitability for geo-ecotourism. The present submission attempts to record the mapping and analysis of geo-ecotourism of West Bengal employing a secondary database, an expert’s opinions and primary observations, with the application of the AHP method and GIS. The outcomes of the study were found to be very significant, as they indicate a proviso for geo-ecotourism development in the state and will contribute to the formation of location-specific planning and the sustainable management of geo-ecotourism.