Abstract
In 2020, the coronavirus pandemic devasted public health agencies and the federal government across the world. Bridging the gap between underserved populations and the healthcare system, the donation-based crowdfunding campaign has opened a new way for suffering individuals and families to access broader social network platforms for financial and non-financial assistance. Despite the growing popularity of crowdfunding during the pandemic crisis, little research has explored the various signals that attract potential donors to donate. This study explores the effects of signaling theory on the success of a crowdfunding campaign for food relief launched in GoFundMe during which the United States was severely affected by the pandemic with a surged number of coronavirus infected cases from 1 March with 134 confirmed COVID-19 infected cases to 29 July with 4,295,308 infected cases according to World Health Organization. The following results show that the three different signal success measures are important to the success of crowdfunding campaigns: (1) signals originating from the campaign (Title, Description, Spelling Error, Location, and Picture); (2) signals originating from the fundraiser (Social Network, and Update); and (3) signals originating from the social interaction of the fundraiser with the crowd (Comment, Follower, and Share). These findings provide insight and bring additional knowledge contribution to the crowdfunding literature.
Funder
Office of Research and Sponsored Programs, Wenzhou-Kean University
Subject
Health, Toxicology and Mutagenesis,Public Health, Environmental and Occupational Health
Reference86 articles.
1. Reaching New Heights: The 3rd Americas Alternative Finance Industry Reporthttps://www.jbs.cam.ac.uk/wp-content/uploads/2020/08/2019-05-ccaf-3rd-americas-alternative-finance-industry-report.pdf
2. Producing a worthy illness: Personal crowdfunding amidst financial crisis
3. Collaborative: Crowdfunding Platforms. Pew Research Centerhttps://www.pewresearch.org/internet/2016/05/19/collaborative-crowdfunding-platforms
4. Crowdfunding for Nonprofitshttps://www.councilofnonprofits.org/tools-resources/crowdfunding-nonprofits
5. Watt’s Hurricane Harvey Fundraiser Closes with over $37M in Donationshttp://bleacherreport.com/articles/2733472-jj-watts-hurricane-harvey-fundraiser-closes-with-over-37m-in-donations
Cited by
7 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献