How to Improve the Public Trust of the Intelligent Aging Community: An Empirical Study Based on the ACSI Model

Abstract

In order to enhance social trust in intelligent aging services, the formation mechanism of public trust in the intelligent aging community was studied. Based on the classic American Customer Satisfaction Index (ACSI) model, this paper establishes the public trust formation model of the intelligent aging community by proposing relevant assumptions. Using 306 questionnaires from China’s intelligent aging care model community as the original data, the model is empirically tested through structural equation modeling. The empirical results show that: firstly, the public satisfaction with the intelligent aging community directly determines the formation of public trust, and the key to improving public trust in the intelligent aging community is to improve customer satisfaction. Secondly, perceived quality, perceived ease of use, perceived risk, and perceived cost economical directly affect public satisfaction and indirectly affect the formation process of public trust in the intelligent aging community. Public satisfaction serves as a complete intermediary in this process.