The Role of Discrete Emotions in Risk Perception and Policy Support during Public Health Crises: The Moderation Effect of SNS Dependency

Abstract

People often experience strong emotions during public health crises. This study examines how these emotions shape the perception of risk and support for policies to address the risk. In particular, this study explores the moderating effects of social network services (SNS) use in the process, considering that SNS have become a prominent communication platform during crises. Using a nationwide online survey conducted on the issue of fine dust air pollution in South Korea, this study found that feelings of anxiety, anger, and sadness about the risk issue were positively related to risk perception and policy support, while the relative effects of these emotions varied. Furthermore, the results demonstrated that reliance on SNS for learning (i.e., SNS learning dependency) moderated the influence of anxiety: the positive impact of anxiety was greater among those who used SNS for learning, while no such effects were found among those who used SNS for play or entertainment (i.e., SNS entertainment dependency). The implications of this study are discussed in terms of the distinct role emotions play in public responses to risks and the importance of considering the impact of SNS on public perceptions and judgments in this era of social media.