An Exploratory Grounded Theory Approach: Unveiling the Impact Mechanism Model of Collaborative Dynamics between Green Production and Living

Abstract

In response to the intensifying compression of resources and the environment associated with rapid industrial growth and increasing living standards, green production and sustainable living have developed essential facts for ecologically conscious progress. Despite the potential benefits of synergy, the complex relationship between green production and living organisms presents challenges that have not been thoroughly explored. This paper aims to fill this gap by proposing a comprehensive mechanism model that elucidates the collaboration between green production and life. Using comprehensive interviews and grounded theory procedures, this study, situated within the supply and demand context, precisely undoes the important basics and academic foundations of the synergy association between green production and living. The outcomes of this study disclose prominent insights: Firstly, collaborative perception, collective ability, and a cooperative atmosphere develop as substantial features with a significant effect on the synergy between green production and living, with resource environments having an indirect impact through their stimulus on synergy capacity. Secondly, the synergy efforts in green production and living, propelled by policy, social, and market environments, display characteristic features. Thirdly, the moderate perception of green production and living relationship is divided into the following four visible facets: educating a demand market for green supply, meeting green demand, catalyzing demand through green supply, and pushing supply through green demand. This paper proposes valuable recommendations, providing targeted policy designs and execution pathways for legislative entities looking for operative intercessions to adoptive collective activities in green production and living.