Abstract
This research project aims to analyze the importance of internal communication in organizations in Benguela (Angola) and to determine its impact on employee engagement and commitment to the organization. To this end, an exploratory study was conducted using a quantitative methodology. In this scope, a questionnaire was applied to 250 employees of the organizations, seeking to evaluate employees as internal consumers; internal communication in terms of tools, means and communicative effectiveness, as well as internal communication management and employee satisfaction. The results demonstrate the need for internal communication to engage and commit the company’s employees, where organizations are increasingly concerned with the management of their human resources.
Reference31 articles.
1. The Effect of Internal Marketing on Organizational Commitment from Market-Orientation Viewpoint in Hotel Industry in Iran
2. La Comunicación Interna. Gran Aliada en los Nuevos Modelos de Negocio. Asociación de Empresas Consultoras en Relaciones Públicas y Comunicaciónhttp://adecec.com/wp-content/uploads/2019/03/CI_ADECEC.pdf
3. Services Marketing: Text and Cases;Baron,1995
4. Marketing Services: Competing Through Quality;Berry,1991
5. Evaluación para demostrar la efectividad en comunicación y relaciones públicas. Una mirada a las prácticas profesionales desde los Communication Monitor
Cited by
5 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献