Applications of Big Data in Media Organizations

Abstract

The exploitation of data in the media industry has always played a significant role. This is especially evident today, since data (and in many cases big data) are generated through various activities that relate to the production and also consumption of news. This paper attempts to highlight the importance of big data utilization in the media industry. Specifically, it discusses cases of big data exploitation, such as media content consumption and management, data journalism production, social content utilization, and participatory journalism applications. The study also examines the changes that big data has introduced in all stages of the journalism practice, from news production to news distribution, by utilizing the available tools. Finally, it discusses new developments that relate to semantic web (Web 3.0) technologies, which have already started to be adopted by media organizations around the world.