Opinionated Opposition and Pragmatic Government: The Online Argumentation of Political Parties and Party Leaders during the 2022 Hungarian Parliamentary Election Campaign

Abstract

The current paper studies the 2022 parliamentary election campaign, in regards to what extent and quality certain elements of political debate can appear in political actors’ social media communication. During our research, we analyzed 2441 Facebook posts from parties and party leaders prior to the election. According to our results, political actors engage in opinionated discourse on social media and largely focus on public policy issues. They rarely rely on factual reasoning; instead, they tend to use individual phenomena to justify their claims. Ad hominem fallacy also plays a significant role in their Facebook posts when they are making an argument. However, other argumentation errors, so-called fallacies are quite rare in their communication. The main patterns are similar between the actors, but in general, parties and politicians from the opposition are more argumentative compared to the ruling party coalitions.