Affiliation:
1. Digital Media and Design Department, University of Connecticut, Storrs, CT 06250, USA
Abstract
This study investigates news audiences’ platform preferences, usage patterns, and factors affecting their mobile news consumption through news apps. Four explanatory factors, news app users’ demographics, news media usage, perceptions, and motivations, are proposed to predict adoption intention. By surveying 698 mobile news app users in the US, this study’s findings indicate that user perceptions of news apps (i.e., perceived ease of use, compatibility, relative content advantage, and observability) and instrumental motivations of news consumption (i.e., information-seeking and opinion needs) best predict news consumers’ willingness to continue using mobile news apps. Theoretical and practical implications are discussed to offer new insights into mobile news audience behavior and inform current digital publishers on cross-media strategies in the highly competitive mobile news market.
Reference43 articles.
1. Mobile news adoption among young adults: Examining the roles of perceptions, news consumption, and media usage;Rim;Journalism & Mass Communication Quarterly,2013
2. Cheng, Yanxia, Sharma, Saurabh, Sharma, Prashant, and Kulathunga, Kmmcb (2020). Role of personalization in continuous use intention of mobile news apps in India: Extending the UTAUT2 model. Information, 11.
3. Perceived usefulness, perceived ease of use, and user acceptance of information technology;Davis;Management Information Systems Quarterly,1989
4. User acceptance of computer technology: A comparison of two theoretical models;Davis;Management Science,1989
5. Getting hooked on the news: Uses and gratifications and the formation of news habits among college students in an Internet environment;Diddi;Journal of Broadcasting & Electronic Media,2006