Mapping the Nexus between Sustainability and Digitalization in Tourist Destinations: A Bibliometric Analysis

Abstract

Sustainability has become a key consideration for tourist destinations, and digitalization is increasingly being used as a tool to enhance sustainable tourism development. This paper aims to map the intersection between sustainability and digitalization in tourist destinations using a bibliometric analysis. The study is based on a bibliometric analysis of the existing literature in academic journals, conference proceedings, and books published between 2012 and 2022 from the Scopus database. Biblioshiny is used to visualize data. The results show that there is a growing interest in the convergence of sustainability and digitalization in tourist destinations, with an increasing number of publications in recent years. The co-occurrence analysis identified key themes and concepts such as sustainable tourism, digital technologies, smart tourism, social media, big data, smart city, COVID-19, digital marketing, and destination marketing. The study also highlights the different ways in which digitalization is being used to enhance sustainability in tourist destinations, including the use of smart technologies, data analytics, social media, and online platforms. However, the study also identified challenges and limitations to the integration of sustainability and digitalization, such as the need for stakeholder collaboration, data privacy concerns, and the potential for a digital divide.