Shiver Me Tinders and Ring a Ding for a Fling—Sex Tech Use during COVID-19: Findings from a UK Study

Author:

Marston Hannah R.1ORCID,Morgan Deborah J.2ORCID,Earle Sarah1ORCID,Hadley Robin A.1ORCID

Affiliation:

1. School of Health, Wellbeing and Social Care, The Open University, Milton Keynes MK7 6AA, UK

2. Centre for Innovative Ageing, Swansea University, Swansea SA2 8PP, UK

Abstract

Existing research surrounding dating apps has primarily focused on younger people with few studies exploring usage of such apps by middle aged and older adults. The worldwide COVID-19 pandemic challenged social behaviours and forced people to adapt intimacy and wider relationship conduct. The objective of this study was to examine how older adults utilized dating apps during the lockdowns of the UK pandemic (December 2020–May 2021). Findings presented here focus on qualitative data collected from an online survey and eight online, one-to-one interviews with adults aged 40–54 years. The online survey targeted adults across the UK while interviewees were located across England. Employing interpretative phenomenological analysis, findings identified three key themes: 1. Morality, health, and law breaking and COVID-19; 2. Self-surveillance and moral signalling; 3. Loneliness and social isolation. Qualitative findings show engaging with apps was a proxy which alleviated feelings of loneliness and social isolation. Some users used the premise of their social bubble as a way of meeting other people. Using the same premise, others justified breaking the law to engage in physical and sexual intimacy to mitigate their loneliness. The work presented here contributes to the fields of social sciences, gerontology, and human computer interaction. The inter- and multi-disciplinary impact of this study intersects across those fields and offers a cross-sectional insight into behaviours and engagement with technology during one of the most extraordinary global events.

Funder

Health and Wellbeing Strategic Research Area, The Open University

Publisher

MDPI AG

Subject

Health Information Management,Health Informatics,Health Policy,Leadership and Management

Reference79 articles.

1. WHO (2023, March 15). Director-General’s Opening Remarks at the Media Briefing on COVID19-March 2020. Available online: https://www.who.int/director-general/speeches/detail/who-director-general-s-opening-remarks-at-the-media-briefing-on-covid-19---11-march-2020.

2. Marston, H.R., Shore, L., and White, P. (2020). How does a (Smart) Age-Friendly Ecosystem Look in a Post-Pandemic Society?. Int. J. Environ. Res. Public Health, 17.

3. Statista (2023, January 18). Online Dating—United Kingdom. Available online: https://www.statista.com/outlook/dmo/eservices/dating-services/online-dating/united-kingdom#revenue.

4. Marston, H.R., Niles-Yokum, K., Earle, S., Gomez, B., and Lee, D.M. (2020). OK Cupid, Stop Bumbling around and Match Me Tinder: Using Dating Apps Across the Life Course. Gerontol. Geriatr. Med., 6.

5. Marston, H.R., Morgan, D.J., Wilson, G., and Gates, J. (2023, February 14). You Can Only Pass Go with a Digital Pass. Ageing Issues Blog. Available online: https://ageingissues.wordpress.com/2021/06/14/you-can-only-pass-go-with-a-digital-pass/.

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