Creating Understandable and Actionable COVID-19 Health Messaging for Refugee, Immigrant, and Migrant Communities
-
Published:2023-04-12
Issue:8
Volume:11
Page:1098
-
ISSN:2227-9032
-
Container-title:Healthcare
-
language:en
-
Short-container-title:Healthcare
Author:
Feinberg Iris1, O’Connor Mary Helen2, Khader Saja2, Nyman Amy L.3, Eriksen Michael P.3
Affiliation:
1. Adult Literacy Research Center, Georgia State University, Atlanta, GA 30302, USA 2. Prevention Research Center, Georgia State University, Atlanta, GA 30302, USA 3. School of Public Health, Georgia State University, Atlanta, GA 30302, USA
Abstract
During the coronavirus pandemic, it was imperative that real-time, rapidly changing guidance on continuously evolving critical health information about COVID-19 be communicated. This case study highlights how understandable and actionable COVID-19 health information was systematically developed and disseminated to support highly vulnerable refugee, immigrant, and migrant (RIM) communities in Clarkston, Georgia. Our approach was grounded in community-based participatory research (CBPR) incorporating Cultural and Linguistically Appropriate Services (CLAS) standards, plain language and health literacy guidelines, and health communication science to improve the understandability and usability of COVID-19 micro-targeted messaging for RIM communities. We followed a centralized systematic approach to materials development and incorporated local needs and existing networks to ensure cultural and linguistic responsiveness as well as understandability for populations with limited literacy skills. Further, iterative development of materials with community members and agencies provided buy-in prior to dissemination. As part of a multi-pronged community-wide effort, effective materials and messaging provided support to community health workers and organizations working to improve vaccination rates among the RIM community. As a result, we saw vaccine rates in Clarkston outpace other similar areas of the county and state due to this community-wide effort.
Funder
Centers for Disease Control and Prevention
Subject
Health Information Management,Health Informatics,Health Policy,Leadership and Management
Reference35 articles.
1. Okan, O., Messer, M., Levin-Zamir, D., Paakkari, L., and Sørensen, K. (2022). Health literacy as a social vaccine in the COVID-19 pandemic. Health Promot. Int., online ahead of print. 2. Impact of COVID-19 response on Public Health Literacy and Communication;Hange;Health Promot. Perspect.,2022 3. The relationship between Refugee Health Status and language, literacy, and time spent in the United States;Feinberg;HLRP Health Lit. Res. Pract.,2020 4. What does it mean to be made vulnerable in the era of COVID-19?;Ahmad;Lancet,2020 5. Cook, J., Van der Linden, S., Lewandowsky, S., and Ecker, U. (2023, March 07). Coronavirus, ‘Plandemic’ and the Seven Traits of Conspiratorial Thinking. The Conversation. Available online: https://theconversation.com/coronavirus-plandemic-and-the-seventraits-of-conspiratorial-thinking-138483.
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
|
|