Professional and Academic Digital Identity Workshop for Higher Education Students

Abstract

Public virtual profiles arose with the evolution of the web and its related technologies. The individual virtual profiles leave a digital footprint that serves as a showcase of the individual. The analysis and management of what is known as digital identity should be an element to be mastered within the digital competencies of future professionals and current university students. This work describes the research carried out over four years through the Digital Identity Workshop, whose public is higher education students. The research has a double objective; first, to study the student’s self-analysis and self-reflection based on his presence on the web; second, to learn strategies for correctly managing his digital identity from the professional and academic point of view. The result has been a success in meeting these objectives after the various editions of the workshop. Pre and post-tests show a significant increase in the students’ digital skills in this field of personal branding.