Investigating Drivers of Native Plant Production in the United States Green Industry

Abstract

Native plant use in United States (U.S.) ornamental landscapes is expected to increase in upcoming years. Various market, production, and economic factors may influence a nursery firm’s likelihood of growing and selling native plants. The objective of this study was to investigate production-related factors (e.g., integrated pest management (IPM) strategies, firm characteristics, and plant types sold) that impact commercial native plant sales in the U.S. The research questions included the following: (a) What production factors drive growers to produce native plants? (b) What production factors increase native plant sales? Insights on production-related factors that influence native plant production can be used to understand the decision-making process of native plant growers and encourage additional production of native plants to meet expected increases in demand. Data from the 2014 and 2019 Green Industry Research Consortium’s National Green Industry Survey were used to address this research objective. Green industry firms were categorized by their annual native plant sales, and an ordered probit model was used to assess differences in IPM strategies, firm characteristics, number of plant types grown, sales attributed to different plant types, and actions to address labor issues. In general, firms selling native plants participated in more IPM strategies, sold a more diverse array of plants, and used more sales avenues than non-native plant firms. IPM strategies varied by native plant sales, with firms generating higher native plant sales exhibiting a higher likelihood of removing infested plants, circulating air, managing irrigation, using beneficial insects, and planting pest resistant varieties as part of their IPM strategy than non-native plant firms. Annual native sales and paying higher wages were impacted by plant types sold. Understanding current production and business practices can help identify practices resulting in market success for native plants, the use of which can enhance sustainable landscapes by increasing biodiversity and ecosystem services.