Tourists’ Willingness to Pay Increased Entrance Fees at Mexican Protected Areas: A Multi-Site Contingent Valuation Study

Author:

Witt BrianORCID

Abstract

It can be challenging to set protected area entrance fees without information on how much visitors are willing to pay. It is particularly difficult for agencies managing multiple sites to set fees without conducting surveys at each location. In order to examine how willingness to pay estimates would vary across sites with distinctive profiles, 877 visitors at five Mexican protected sites (Calakmul, Cobá, Palenque, Sian Ka’an, and Yum Balam) were interviewed through double-bounded dichotomous choice contingent valuation surveys. The results suggest that visitors would be willing to pay higher entrance fees, with mean maximum willingness to pay estimates of 2.8–9.8 times current fees, ranging from US$15.70 to US$25.83. Visitor demand was found to be relatively inelastic, with aggregate fee rises of 26% estimated to result in a 5% decrease in visitation. These results suggest that there is room to raise revenues through moderate fee increases without a concomitant drop-off in visitation.

Publisher

MDPI AG

Subject

Management, Monitoring, Policy and Law,Renewable Energy, Sustainability and the Environment,Geography, Planning and Development

Reference81 articles.

1. Raising Revenues for Protected Areas: A Menu of Options;Spergel,2001

2. Financial Costs and Shortfalls of Managing and Expanding Protected-Area Systems in Developing Countries

3. Tourism for Protected Area Financing: Understanding Tourism Revenues for Effective Management Plans;Font,2004

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