Perception, Motivation, and Satisfaction of Female Tourists with Their Visit to the City of Cordoba (Spain)

Abstract

The cultural and historical heritage of a city is a major resource for attracting tourists. Therefore, determining how to perceive and identify the characteristics of persons visiting a locality attracted by its heritage is relevant for the purpose of better meeting their expectations and needs. This research focuses on understanding the perceptions, motivations, and satisfaction of women visiting Cordoba (Spain). Thus, on the basis of a questionnaire completed by women visiting Cordoba between the months of June and November 2019, statistical analysis was conducted. Using various multivalent case-grouping techniques, segments of tourists holding similar perceptions of cultural heritage were detected. Moreover, non-parametric statistical techniques highlighted significant differences between the valuations obtained in the various segments. This analysis exposed a segment of women who, known as absorptive tourists, are characterized by a high cultural motivation to visit the city of Cordoba linked to the heritage sites they have visited. The conclusions obtained herein should be useful for adjusting the city’s provision of tourism services to satisfy the demand of female tourists visiting the city.