Measuring the Impact of Relative Deprivation on Tea Farmers’ Pesticide Application Behavior: The Case of Shaanxi, Sichuan, Zhejiang, and Anhui Province, China

Abstract

Reducing chemical interaction within core farming tactics has gained much attention worldwide due to ever-increasing water, soil, and air pollution trends caused by various agricultural activities. Since, in the developing countries, tea is primarily produced conventionally, clarifying the impact of relative deprivation on the pesticide application rate of tea farmers is conducive to promoting the reduction of pesticides and the green development of the tea industry. Thus, based on extensive literature reviews, the study constructs a theoretical framework of relative deprivation and pesticide application rate by tea farmers. Moreover, the moderating effect of external intervention and behavioral factors has also been assessed. A data set of 786 tea farmers’ responses from Shaanxi, Sichuan, Zhejiang, and Anhui provinces has been utilized to test, outline and validate the proposed framework. We utilized the Ordered Probit model to measure the psychological fluctuation of tea farmers. The results are as follows. (i) The more substantial their perception of relative deprivation, the more tea farmers tend to increase the application rate. (ii) In external interventions, the degree of government regulation can not only directly promote the reduction of pesticide application but also play a negative regulatory role between the relative deprivation and the amount of pesticide applied by tea farmers. Although the degree of community control can directly promote the reduction of pesticide application by tea farmers, its regulating effect is insignificant. (iii) Regarding behavioral ability, the management scale can directly promote the reduction of pesticide application by tea farmers, but its regulating impact is not significant. Thus, government should highlight the importance of organic and environmentally friendly tea cultivation and encourage tea farmers to reduce pesticide application. Along with the market regulation, point-of-sale testing and traceability of pesticide residues should continue to be consolidated, strengthened and improved.