Ecological and Public Advantages of a Dual Flagship Strategy: Giant Panda and Snow Leopard

Abstract

Flagship species’ conservation strategies hold significant prominence in biodiversity preservation. The giant panda, a globally recognized species, has drawn attention to its benefits and constraints as a flagship species. This study aimed to assess the potential benefits of a dual flagship strategy using both the giant panda and snow leopard, compared to an approach solely using the giant panda. We identified the number of potential beneficiary species based on their habitat overlap with the giant panda and snow leopard in Sichuan and Gansu, China. Subsequently, we examined public preferences for these two flagships and their influencing factors through questionnaire surveys within and outside China. The dual flagship strategy covered the habitats of more species and amplified existing protection for those species already benefiting from giant panda conservation efforts. The giant panda was commonly perceived as “Adorable”, “Innocent”, and “Rare”, while perceptions of the snow leopard leaned towards “Mighty”, “Mysterious”, and “Rare”. Though the giant panda is widely favored, the survey indicates a notable preference for snow leopards among a proportion of respondents. The dual flagship strategy offers expanded wildlife habitat coverage and benefits a broader range of species. Moreover, the combined appeal of the snow leopard and giant panda, each possessing unique charm and symbolism, holds the potential to garner broader societal interest and support. This study may serve as a reference for policy decisions in the Giant Panda National Park and other similar protected areas, optimizing conservation management and outreach initiatives for flagship species strategies. It may also benefit conservation strategies centered on other flagship species.