Affiliation:
1. Business Analytics Department, W3-Research, St. Thomas District, USVI 00802, USA
2. Plaster Graduate School of Business, University of the Cumberlands, Williamsburg, KY 40769, USA
3. Business|Supply Chain Management Department, State University of New York, Albany, NY 12246, USA
Abstract
A critical worldwide problem is that ransomware cyberattacks can be costly to organizations. Moreover, accidental employee cybercrime risk can be challenging to prevent, even by leveraging advanced computer science techniques. This exploratory project used a novel cognitive computing design with detailed explanations of the action-research case-study methodology and customized machine learning (ML) techniques, supplemented by a workflow diagram. The ML techniques included language preprocessing, normalization, tokenization, keyword association analytics, learning tree analysis, credibility/reliability/validity checks, heatmaps, and scatter plots. The author analyzed over 8 GB of employee behavior big data from a multinational Fintech company global intranet. The five-factor personality theory (FFPT) from the psychology discipline was integrated into semi-supervised ML to classify retrospective employee behavior and then identify cybercrime risk. Higher levels of employee neuroticism were associated with a greater organizational cybercrime risk, corroborating the findings in empirical publications. In stark contrast to the literature, an openness to new experiences was inversely related to cybercrime risk. The other FFPT factors, conscientiousness, agreeableness, and extroversion, had no informative association with cybercrime risk. This study introduced an interdisciplinary paradigm shift for big data cognitive computing by illustrating how to integrate a proven scientific construct into ML—personality theory from the psychology discipline—to analyze human behavior using a retrospective big data collection approach that was asserted to be more efficient, reliable, and valid as compared to traditional methods like surveys or interviews.
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