From Bilingualism to Multilingualism: Mapping Language Dynamics in the Linguistic Landscape of Hispanic Philadelphia

Abstract

This study explores the linguistic landscape (LL) of three Hispanic neighborhoods in Philadelphia, PA, aiming to document and measure the presence of the Spanish language in public spaces and understand the influence of time, location, and establishment type on language use. Based on 3437 signs analyzed from 2021 to 2023, our findings reveal that English dominates the LL at 61.65%, while Spanish constitutes 24.16%. The study employs chi-squared tests to confirm the impact of time and location on language use, highlighting a rise in bilingual and monolingual Spanish signs over time. Additionally, variables were combined into clusters using a heatmap to explore language use across different establishments. Bilingualism emerges as a sustained trend, underscoring inclusivity and linguistic diversity within these contexts. Location analysis exposes unique linguistic characteristics in each neighborhood, reflecting the cultural and linguistic diversity of their communities. The Golden Block exhibits bilingual prevalence, indicative of evolving demographics. Olney showcases language mixtures due to diverse ethnic and sociolinguistic influences, while South Philadelphia’s Italian Market area features prevalent Spanish and multilingual signage. The study underscores the growing presence of Spanish and minority languages, emphasizing the need to recognize and revitalize linguistic diversity in urban spaces. As cities evolve, continued exploration of the LL is crucial to understanding language dynamics in relation to identity, culture, and power.