Strategic Planning and Organizational Performance: An Empirical Study on the Manufacturing Sector

Abstract

In this research, the primary goal was to investigate the relationship between strategic planning and organizational performance in Iraq’s manufacturing context. This study’s primary data sources were 360 manager respondents. A structured questionnaire was used to collect primary data from manufacturing firms located throughout Iraq. To analyze the results, the researchers used descriptive statistics, correlation, and multiple regression analysis. SPSS version 16 software was used to conduct data analysis. The results reveal that the process of strategic planning has a beneficial effect on financial performance. Environmental scanning has a statistically significant positive effect on a company’s nonfinancial performance. Management participation and planning formality positively and statistically significantly affect a business’s nonfinancial performance at the 10 percent level. The domain of strategy and technique does not impact a company’s nonfinancial performance.