“I Still Love Them and Wear Them”—Conflict Occurrence and Management in Wearer-Clothing Relationships

Abstract

The reasons why people use their clothes for longer are complex, but essential to understand how to promote longer clothing lifetimes. We conducted an online survey with open-ended questions, asking 170 female participants to write about one of their oldest garments still in use. When analysing our qualitative data, we found that many participants reported going through some mishaps with their item, a situation which is identified in existing literature as a reason for garment disposal. Following ongoing research which compares wearer-clothing relationships with human relationships, we analysed our qualitative data in the light of theory on interpersonal relationships to understand why conflict did not lead participants to dispose of their garments. The findings suggest that the way people manage conflict with their clothes is more critical for garment longevity than the conflict per se, which is bound to happen at some point in time. This paper presents different approaches to conflict in wearer-clothing relationships and illustrates them with testimonies from our survey. We discuss our findings through relevant literature and their implications to specific strategies for garment longevity.