The Impact of Green Information on the Participation Intention of Consumers in Online Recycling: An Experimental Study

Abstract

The rapid growth of electronic waste around the world has led to increased recycling problems. With the development of information technology, e-commerce has become a new trend in electronic waste recycling. This research designs two experiments to study the effect mechanism of green information on participation intention (PI) for online recycling websites. We found that providing green information can increase the PI of consumers, including environmental knowledge of product recycling (EKPR) and environmental corporate social responsibility (ECSR). Green perceived value (GPV) and green trust (GT) play mediating roles on the impact of green information on PI. In addition, the recycling platform reputation (RPR) plays a moderating role in the effect of ECSR on GT. Theoretical and managerial implications, along with avenues for future research, are discussed.