Abstract
In this study, the gravity model is applied via the dynamic generalised methods of moments estimation to assess the role of geographical distance in moderating the impact of culture on outbound tourism flows. The results show that cultural distance has a positive impact on Chinese outbound tourism flow. However, the effect of cultural distance on outbound tourism flow decreases as geographical distance increases since travellers to nearby destinations are more strongly influenced by cultural distance than travellers to more distant markets. These results therefore support the concept of the “diminishing effect of cultural distance” on the Chinese outbound tourism market. In addition, the results of this study serve as a basis for promoting the sustained contribution of Chinese outbound tourism to the development of destination management, which will help with the recovery of international tourism following the COVID-19 pandemic.
Funder
Ningxia Education Department
North Minzu University
Subject
Management, Monitoring, Policy and Law,Renewable Energy, Sustainability and the Environment,Geography, Planning and Development,Building and Construction
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献