Mystery of Big Data: A Study of Consumer Decision-Making Behavior on E-Commerce Websites
Author:
Affiliation:
1. Department of Business Administration, Asia University Taichung, Taichung 41354, Taiwan
Publisher
MDPI
Link
https://www.mdpi.com/2673-4591/38/1/29/pdf
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3. The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention;Gustafsson;J. Mark.,2005
4. Building Brand Community;McAlexander;J. Mark.,2002
5. Brand Community;Muniz;J. Consum. Res.,2001
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