Augmented Reality Retail Solution for Enhanced Shopping Experiences: Design Intervention for Retail Industry

Author:

Chaudary Samrraj1,Ranade Pranita1ORCID,Verma Indresh Kumar1ORCID

Affiliation:

1. Symbiosis Institute of Design, Symbiosis International (Deemed University), Pune 411014, India

Publisher

MDPI

Reference32 articles.

1. Farrell, D., and Beinhocker, E. (2023, November 13). Next Big Spenders: India’s Middle Class | McKinsey. Available online: https://www.mckinsey.com/mgi/overview/in-the-news/next-big-spenders-indian-middle-class.

2. Customers Experience in Traditional Retail Stores During Coronavirus Disease (COVID-19);Medhi;Int. J. Res. Eng. Sci. Manag.,2020

3. Akram, U., Fülöp, M.T., Tiron-Tudor, A., Topor, D.I., and Căpușneanu, S. (2021). Impact of Digitalization on Customers’ Well-Being in the Pandemic Period: Challenges and Opportunities for the Retail Industry. Int. J. Environ. Res. Public Health, 18.

4. Evolution of Retail Formats: Past, Present, and Future;Gauri;J. Retail.,2021

5. Omni Channel Retailing: An Opportunity and Challenges in the Indian Market;Hole;J. Phys. Conf. Ser.,2019

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