Millennials’ Intention to Visit Green Hotels in India—A Preliminary Analysis Using the Theory of Planned Behavior-Reference-Cited by-同舟云学术

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Millennials’ Intention to Visit Green Hotels in India—A Preliminary Analysis Using the Theory of Planned Behavior

Published:2023-12-28 Issue: Volume: Page:
ISSN:
Container-title:RAiSE-2023
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Author:

Jaitley Shikhar¹^ORCID,K V Sriram²^ORCID,Mathew Asish Oommen²^ORCID

Affiliation:

1. Department of Front Office, Welcomgroup Graduate School of Hotel Administration, Manipal Academy of Higher Education, Manipal 576104, Karnataka, India

2. Department of Humanities and Management, Manipal Institute of Technology, Manipal Academy of Higher Education, Manipal 576104, Karnataka, India

Publisher

MDPI

Link

https://www.mdpi.com/2673-4591/59/1/128/pdf

Reference38 articles.

1. An application of the theory of planned behavior to predict young Indian consumers’ green hotel visit intention;Verma;J. Clean. Prod.,2018

2. Green advertising effects on attitude and choice of advertising themes;Taghian;Asia Pac. J. Mark. Logist.,2005

3. Consumer adoption of green hotels: Understanding the role of value, innovation, and involvement;Kamboj;J. Hosp. Mark. Manag.,2022

4. Romagosa, F., Milego, R., Fons, J., Schröder, C., Giulietti, S., and Stanik, R. (2014). Report on Feasibility for Regular Assessment of Environmental Impacts and Sustainable Tourism in Europe, European Environment Agency.

5. The sustainability–profitability trade-off in tourism: Can it be overcome?;Moeller;J. Sustain. Tour.,2011

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