Factors Influencing Consumer Impulsive Buying Behavior regarding Mobile Game Purchase Intention
Author:
Affiliation:
1. Department of Marketing and Logistics Management, Chaoyang University of Technology, Taichung 413310, Taiwan
2. Department of Leisure Service Management, Chaoyang University of Technology, Taichung 413310, Taiwan
Publisher
MDPI
Link
https://www.mdpi.com/2673-4591/74/1/61/pdf
Reference22 articles.
1. Groupe Speciale Mobile Association (2023, October 20). Smartphone Owners Are Now the Global Majority, New Gsma Report Reveals. Available online: https://www.gsma.com/newsroom/press-release/smartphone-owners-are-now-the-global-majority-new-gsma-report-reveals/.
2. An Exploratory Qualitative Study on Mobile Leisure (M-Leisure): A Case of Mobile Phone Users in Turkey;Kaya;J. Internet Appl. Manag.,2015
3. Jin, D.Y. (2017). Mobile Gaming in Asia: Politics, Culture and Emerging Technologies, Springer.
4. Newzoo (2023). Newzoo’s Global Games Market Report 2023, Newzoo.
5. (2023, October 20). The State of Mobile Gaming 2023. Sensor Tower. Available online: https://go.sensortower.com/state-of-mobile-gaming-2023.
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