Unlocking Brand Excellence: Harnessing AI Tools for Enhanced Customer Engagement and Innovation-Reference-Cited by-同舟云学术

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Unlocking Brand Excellence: Harnessing AI Tools for Enhanced Customer Engagement and Innovation

Published:2024-01-22 Issue: Volume: Page:
ISSN:
Container-title:RAiSE-2023
language:
Short-container-title:

Author:

Kumar Anuj¹^ORCID,Bapat Gautam²^ORCID,Kumar Arya³^ORCID,Hota Sweta Leena³^ORCID,Abishek G. David⁴^ORCID,Vaz Sonia⁵

Affiliation:

1. Department of Management, Apeejay School of Management, New Delhi 110077, India

2. WPU School of Business, Dr. Vishwanath Karad MIT World Peace University, Pune 411038, India

3. Department of Commerce, Kalinga Institute of Industrial Technology (Deemed to be University), 234, Chandaka Industrial Estate, Bhubaneswar 751024, India

4. Department of Commerce, Madras Christian College, Affiliated to University of Madras, Chennai 600059, India

5. Department of Economics, Rosary College of Commerce and Arts, New Zariwaddo 403707, India

Publisher

MDPI

Link

https://www.mdpi.com/2673-4591/59/1/204/pdf

Reference10 articles.

1. ChatGPT: Friend or foe;Patel;Lancet Digit. Health,2023

2. ChatGPT: Temptations of progress;Doshi;Am. J. Bioeth.,2023

3. A review of ChatGPT AI’s impact on several business sectors;George;Partn. Univers. Int. Innov. J.,2023

4. Application of disruptive technologies on environmental health: An overview of artificial intelligence, blockchain and internet of things;Kumar;Asia Pac. J. Health Manag.,2021

5. ChatGPT: Future directions and open possibilities;Aljanabi;Mesopotamian J. Cybersecur.,2023

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