Effects of Machine Learning and Multi-Agent Simulation on Mining and Visualizing Tourism Tweets as Not Summarized but Instantiated Knowledge

Abstract

Various technologies with AI (Artificial Intelligence), DS (Data Science), and/or IoT (Internet of Things) have been starting to be pervasive in e-tourism (i.e., smart tourism). However, most of them for a target (e.g., what to do in such a tourism spot as Hikone Castle) utilize their “typical/major signals” (e.g., taking a photo) as summarized knowledge based on “The Principle of Majority”, and tend to filter out not only their noises but also their valuable “peculiar/minor signals” (e.g., view Sawayama Castle) as instantiated knowledge. Therefore, as a challenge to salvage not only “typical signals” but also “peculiar signals” without noises for e-tourism, this paper compares various methods of ML (Machine Learning) to text-classify a tweet as being a “tourism tweet” or not, to precisely mine tourism tweets as not summarized but instantiated knowledge. In addition, this paper proposes a MAS (Multi-Agent Simulation), powered with artisoc, for visualizing “tourism tweets”, including not only “typical signals” but also “peculiar signals”, whose number can be enormous, as not summarized but instantiated knowledge, i.e., instances of them without any summarization, and validates the effects of the proposed MAS by conducting some experiments with subjects.