Affiliation:
1. Management Department, Faculty of Management in Production and Transportation, Politehnica University of Timisoara, 14 Remus Street, 300009 Timisoara, Romania
2. Department of Accounting and Audit, Faculty of Economics and Business Administration, West University of Timisoara, 300223 Timisoara, Romania
Abstract
This research article investigates the synergies between artificial intelligence (AI), digital transformation (DT), and financial reporting systems within the business context. The central theme explores how organizations enhance their decision-making processes by integrating AI technologies into digital transformation initiatives, particularly in financial reporting. The focal point is comprehending how the synergy of these integrated systems can unlock substantial business value, instigate strategic innovation, and elevate overall financial analytics through the adoption of intelligent, data-driven decision-making methodologies. By harnessing advanced analytics, automation, and adaptive decision support capabilities, organizations navigate the complexities of a rapidly evolving business environment, in which neural networks emerge as a valuable tool for calibrating outcomes in the financial accounting environment, demonstrating effectiveness in processing complex financial data, identifying patterns, and making predictions, ushering in a new era of transformative possibilities. The introduction of a game theory payoff matrix in this AI decision-making tool adds a strategic framework for analyzing interactions among decision-makers, considering strategic choices and outcomes in a dynamic and competitive context.