Factors Influencing Students’ Acceptance of M-Learning in Higher Education: An Application and Extension of the UTAUT Model

Abstract

The goal of this study was to develop a new model and conduct confirmatory factor analysis to learn more about how students use M-learning in higher education. The study is theoretically based on the unified theory of acceptance and use of technology (UTAUT) theory and the technology acceptance model (TAM). Theoretically, the factors related to the adoption of M-learning in higher education, identified as contributory to perceived ease of use, perceived usefulness, and attitudes towards M-learning and actual use of M-learning, were analyzed. A questionnaire survey was distributed to 362 university students who were randomly selected. Structural Equation Modeling (SEM)-AMOS was used for data analysis. Based on the findings, M-learning appears to be one of the most promising educational technologies for development in educational environments. Perceived facilitating conditions, performance expectancy, effort expectancy, social influence, and perceived enjoyment have a significant positive effect on the perceived ease of use and perceived usefulness, while performance expectancy has a negative effect on the perceived ease of use. Perceived ease of use and perceived usefulness have a positive and significant effect on attitudes towards using M-learning and actual use of M-learning. Therefore, we recommend lecturers encourage students to utilize M-learning for educational purposes in higher education.