Study on Imagery Modeling of Solid Wood Chairs in Big Data

Abstract

With the continuous improvement of living quality and aesthetics, people have increasingly higher requirements for furniture products. Excellent solid wood chairs are one of the most representative products in the furniture industry. To enhance space and taste, the design of chairs may significantly impact consumers’ emotional experiences and purchase decisions. This study aims to evaluate how the modeling imagery of solid wood chairs affects consumers’ preferences and emotional experiences. The development of the current era is inseparable from the analysis of big data. Firstly, a representative sample is obtained by multidimensional scaling (MDS), analyzed, and evaluated by factor analysis. Moreover, five groups of adjective vocabulary are selected to describe the modeling imagery of solid wood chairs, such as “balanced and coordinated”, “unique and novel”, “practical and simple”, “quality and detailed”, and “traditional and plain”. Further, the triangular fuzzy theory is applied to analyze and discuss the twelve types of solid wood chairs in the five groups of adjective vocabulary. Then, the study verifies that the differences are significant in the evaluations of the 12 samples in the “unique and novel” and “quality and detailed” groups, and small in the groups of “traditional and plain”, “balanced and coordinated”, and “practical and simple”. Through comprehensive comparisons, five groups with similar modeling imagery are created, and solid wood chairs with different modeling imagery should be placed in suitable spaces. According to the results of this study, the evaluation of the modeling imagery of solid wood chairs cannot solely rely on subjective judgments. However, it can be reasonably refined through data analysis and mathematical algorithms. It can also scientifically and effectively reflect the potential perception needs of consumers on the modeling imagery of solid wood chairs, as well as help to improve the design efficiency of the furniture product development stage.