A Recommendation Algorithm Combining Local and Global Interest Features

Abstract

Due to the ability of knowledge graph to effectively solve the sparsity problem of collaborative filtering, knowledge graph (KG) has been widely studied and applied as auxiliary information in the field of recommendation systems. However, existing KG-based recommendation methods mainly focus on learning its representation from the neighborhood of target items, ignoring the influence of other items on the target item. The learning focuses on the local feature representation of the target item, which is not sufficient to effectively explore the user’s preference degree for the target item. To address the above issues, in this paper, an approach combining users’ local interest features with global interest features (KGG) is proposed to efficiently explore the user’s preference level for the target item, which learns the user’s local interest features and global interest features for target item through Knowledge Graph Convolutional Network and Generative Adversarial Network (GAN). Specifically, this paper first utilizes the Knowledge Graph Convolutional Network to mine related attributes on the knowledge graph to effectively capture item correlations and obtain the local feature representation of the target item, then uses the matrix factorization method to learn the user’s local interest features for target items. Secondly, it uses GAN to learn the user’s global interest features for target items from the implicit interaction matrix. Finally, a linear fusion layer is designed to effectively fuse the user’s local and global interests towards target items to obtain the final click prediction. Experimental results on three real datasets show that the proposed method not only effectively integrates the user’s local and global interests but also further alleviates the problem of data sparsity. Compared with the current baselines for knowledge graph-based systems, the KGG method achieves a maximum improvement of 8.1% and 7.6% in AUC and ACC, respectively.