Research on Efficient Multi-Behavior Recommendation Method Fused with Graph Neural Network

Abstract

Currently, most recommendation algorithms only use a single type of user behavior information to predict the target behavior. However, when browsing and selecting items, users generate other types of behavior information, which is important, but often not analyzed or modeled by traditional recommendation algorithms. This study aims to design a multi-behavior recommendation algorithm based on graph neural networks by analyzing multiple types of behavior information in users’ product purchasing process, to fully utilize multiple types of user behavior information. The algorithm models users, items, and user behavior in multiple dimensions by incorporating attention mechanisms and multi-behavior learning into graph neural networks, and solves the problem of imbalanced user behavior weights from the perspective of multi-task loss optimization. After experimental verification, we proposed that the multi-behavior graph attention network (MGAT) algorithm has better performance compared to four other classical recommendation algorithms on the Beibei and Taobao datasets. The results demonstrate that the multi-behavior recommendation algorithm based on graph neural networks has practicality in fully utilizing multiple types of user information, and can solve the problem of imbalanced user behavior weights to some extent.