Which Factors Contribute to the Global Expansion of M-Commerce?

Abstract

The purpose of this study is to analyze the factors that are contributing to the remarkable growth of the m-commerce sector. The article examines eight variables, including socioeconomic (Internet access, mobile users, mobile Internet penetration rates, card payment transactions, consumer confidence, Internet use: selling goods or services) and macroeconomic (GDP and wage), that are considered to influence global m-commerce growth. The Generalized Method of Moments (DPD/GMM) was used to analyze a panel of data that covers the years 2011 through 2020, on a sample of 42 developed and developing countries. The empirical findings show that wages, GDP, consumer confidence index, card payment transactions, mobile users, Internet access and Internet use (selling goods and services) have a positive impact on m-commerce, whereas the mobile Internet penetration rate has a negative impact. Using a sizable and representative panel data set on socioeconomic and macroeconomic indicators, this research advances the state of the art in customer comprehension of these topics. The study’s novel contribution is the incorporation of under-researched m-commerce drivers into empirical analysis. Detailed policy recommendations are provided, with an emphasis on practical, implementable measures to enhance the m-commerce industry.