TweezBot: An AI-Driven Online Media Bot Identification Algorithm for Twitter Social Networks

Abstract

In the ultra-connected age of information, online social media platforms have become an indispensable part of our daily routines. Recently, this online public space is getting largely occupied by suspicious and manipulative social media bots. Such automated deceptive bots often attempt to distort ground realities and manipulate global trends, thus creating astroturfing attacks on the social media online portals. Moreover, these bots often tend to participate in duplicitous activities, including promotion of hidden agendas and indulgence in biased propagation meant for personal gain or scams. Thus, online bots have eventually become one of the biggest menaces for social media platforms. Therefore, we have proposed an AI-driven social media bot identification framework, namely TweezBot, which can identify fraudulent Twitter bots. The proposed bot detection method analyzes Twitter-specific user profiles having essential profile-centric features and several activity-centric characteristics. We have constructed a set of filtering criteria and devised an exhaustive bag of words for performing language-based processing. In order to substantiate our research, we have performed a comparative study of our model with the existing benchmark classifiers, such as Support Vector Machine, Categorical Naïve Bayes, Bernoulli Naïve Bayes, Multilayer Perceptron, Decision Trees, Random Forest and other automation identifiers.