1. Department of Mechanical Engineering, Universidade Federal de Pernambuco (UFPE), Recife 50740-550, Brazil
2. Department of Business Administration, Universidade Federal de Alagoas, Maceío 57072-970, Brazil
3. Departament of Tecnology, Universidade Federal de Pernambuco (UFPE), Caruaru 55014-900, Brazil
4. Department of Business Administration, Universidade de Brasília (UnB), Brasília 70910-900, Brazil
5. Post-Graduate Program in Management, Innovation and Consumption, Universidade Federal de Pernambuco (UFPE), Caruaru 55014-900, Brazil