1. Faculty of Economics and Business, Universitas Padjadjaran, Bandung 40132, Indonesia
2. Digital Marketing Program, Universitas Padjadjaran, Bandung 40132, Indonesia
3. School of Business and Economics, Universiti Brunei Darussalam, Gadong, Bandar Seri Begawan BE1410, Brunei
4. Faculty of Communication and Business, Telkom University, Bandung 40257, Indonesia
5. Center for Management and Business Studies (LMFEB), Universitas Padjadjaran, Bandung 40115, Indonesia