What Influences Farmers’ Adoption of Soil Testing and Formulated Fertilization Technology in Black Soil Areas? An Empirical Analysis Based on Logistic-ISM Model

Abstract

Along with the increasing prominence of environmental risks such as soil surface source pollution and declining quality grade of arable land, the issues of how to address irrational fertilizer application and enhance the safety of agricultural products have attracted widespread attention. In this context, clarifying the main factors affecting farmers’ use of soil testing and formulated fertilization technology (STFFT) can further improve the technology adoption rate and fertilizer utilization efficiency, promote standardized agricultural production and maintain the health and stability of soil ecology in black soil areas. This is of great significance to the construction of green agriculture, national dietary health and national food security. This study builds an “external environmental stimuli-perceived characteristics-adoption behavior” theoretical framework to investigate the decision-making and the dynamic influence mechanisms of farmers’ adoption behavior of STFFT. Based on farmer survey data, the logistic-ISM model has been applied. The main findings are as follows. First, five types of influencing factors, namely individual characteristics, family characteristics, business characteristics, cognitive characteristics and external environmental characteristics, had significant “push” effects on farmers’ STFFT adoption behavior. Among them, planting scale and technical training are the key factors influencing farmers’ adoption of scientific fertilizer application technology. Second, both farmers’ perceived ease of use and perceived usefulness play a significant role in farmers’ decision-making process, and the easier farmers perceive STFFT to be to master and the greater the benefits it brings, the more pronounced the tendency to adopt the technology, all other influencing conditions being equal. Third, the main influencing factors of farmers’ STFFT adoption behavior are intrinsically related and divided into four categories based on the magnitude of influence: deep-rooted, medium indirect, shallow indirect and superficial direct. In order to reduce further degradation of black soil caused by farmers’ irrational production habits and to improve resource utilization efficiency, this study recommends the government to further regulate the land transfer market, strengthen the propagation of soil-conservation-type technologies in black soil areas, expand the breadth of agricultural technology training and enhance farmers’ understanding and trust in STFFT. Thus, the maintenance of soil ecosystem in black soil areas, effective guarantee of food security and sustainable development of agriculture can be achieved.