California WIC Participants Report Favorable Impacts of the COVID-Related Increase to the WIC Cash Value Benefit

Author:

Martinez Catherine E.ORCID,Ritchie Lorrene D.ORCID,Lee Danielle L.ORCID,Tsai Marisa M.,Anderson Christopher E.ORCID,Whaley Shannon E.

Abstract

The United States Department of Agriculture approved an increase to the Cash Value Benefit (CVB) for the purchase of fruits and vegetables issued to participants receiving an eligible Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) food package. In order to understand satisfaction, perceptions, and the overall impact of additional benefits for fruits and vegetables at the household level, a qualitative study consisting of structured phone interviews was conducted with families served by WIC in Southern California from November to December 2021 (n = 30). Families were selected from a large longitudinal study sample (N = 2784); the sample was restricted by benefit redemption and stratified by language and race. WIC participants were highly satisfied with the CVB increase, reporting increased purchasing and consumption of a variety of fruits and vegetables. Respondents noted the improved quality and variety of fruits and vegetables purchased due to the increased amount. Findings are expected to inform policy makers to adjust the CVB offered in the WIC food package with the potential to improve participant satisfaction and increase participation and retention of eligible families with benefits from healthy diets supported by WIC.

Funder

David and Lucile Packard Foundation

Healthy Eating Research, a national program of the Robert Wood Johnson Foundation

Publisher

MDPI AG

Subject

Health, Toxicology and Mutagenesis,Public Health, Environmental and Occupational Health

Reference20 articles.

1. USDA ERS Food Price Outlook; USDA,2022

2. State Agency Option to Temporarily Increase the Cash-Value Voucher/Benefit for Fruit and Vegetable Purchases: Food and Nutrition Service

3. Review of WIC Food Packages: Improving Balance and Choice: Final Report,2017

4. Implementation of the Extending Government Funding and Delivering Emergency Assistance Act Temporary Increase in the CVV Benefit for Fruit and Vegetable Purchases: Food and Nutrition Service

5. Dietary Guidelines for Americans, 2020–2025;U.S. Department of Agriculture,2020

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