Evaluation of Older People Digital Images: Representations from a Land, Gender and Anti-ageist Perspective

Abstract

There are numerous sociological and psychosocial studies, both classic and current, that have analysed the images and representations of older people and aging. If gender, intersectional and land perspectives are added, the literature consulted is only a few years old, particularly in Spanish. In addition, research based on fieldwork from virtual image banks is still scarce and recent. The objective of this paper is to evaluate the images from some free access image banks (like Freepik, Canva, Pixabay, or Storyblocks) of older people from a gender, intersectional and socio-spatial and land perspective. Methods: 150 images have been analysed following different selected criteria: 22 variables related to gender, activity, socio-spatial environment, natural space and land, among others, briefly describe the main methods or treatments applied. The key results show a stereotyped and barely diverse image of old age and aging around positive representations, with a notable absence of images related to loneliness as opposed to the presence of social relationships. A feminization has also been observed in the representations, with an imbalance in the activities that are carried out (care in the case of women and leisure in the case of men) and in the visible space (indoor among women and outdoor among men). Older people are still identified with a rural, traditional, and more defined territory and not with more diverse and ecological spaces, which are more frequently attributed to younger profiles. This evaluation contributes to linking this necessary connection of current issues and challenges to ageism, sexism and other exclusions derived from territory and socio-spatial aspects. However, more research is still needed, and, in fact, a second phase of the fieldwork is underway to broaden the sample and to expand further evaluations of images.