Impact of Intellectualization of a Zoo through a FCEM-AHP and IPA Approach

Abstract

As urbanization is growing faster, the term “Smart” is becoming more widely used. However, it is difficult to define how to objectively evaluate intellectualization. This study aims to explore an objective method of evaluating intellectualization in Japanese zoos and suggest project directions for their future development. First, we will define the unique Japanese zoo smart projects. Then, an analytic hierarchy process (AHP) will be used to determine the weights of each item, and the fuzzy comprehensive evaluation method (FCEM) will be used to evaluate the degree of construction. Finally, the strengths and weaknesses of each project will be analyzed by importance–performance analysis (IPA). The findings showed that the research subject, Ueno Zoo, is still in the early stage of smartening, and most of the items are not sufficient for users to have a full tourist experience. There is a need to increase the level of intellectualization and ease-of-use for the construction of the zoos of Tokyo. This study provides an objective approach for evaluating the intellectualization of zoos in Japan and provides a method of construction advice for intellectualization construction.