Affiliation:
1. Faculty of Agricultural Sciences and Landscape Architecture, Osnabrück University of Applied Sciences, Am Krümpel 31, 49090 Osnabrück, Germany
2. Marketing of Agricultural and Food Products, Department of Agricultural Economics and Rural Development, University of Göttingen, Platz der Göttinger Sieben 5, 37073 Göttingen, Germany
Abstract
Iron deficiency is still widespread as a major health problem even in countries with adequate food supply. It mainly affects women but also vegans, vegetarians, and athletes and can lead to various clinical pictures. Biofortification of vitamin C-rich vegetables with iron may be one new approach to face this nutritional challenge. However, so far, little is known about the consumer acceptance of iron-biofortified vegetables, particularly in developed countries. To address this issue, a quantitative survey of 1000 consumers in Germany was conducted. The results showed that depending on the type of vegetable, between 54% and 79% of the respondents were interested in iron-biofortified vegetables. Regression analysis showed a relationship between product acceptance, gender, and area of residence. In addition, relationships were found between consumer preferences for enjoyment, sustainability, and naturalness. Compared to functional food and dietary supplements, 77% of respondents would prefer fresh iron-rich vegetables to improve their iron intake. For a market launch, those iron-rich vegetables appear especially promising, which can additionally be advertised with claims for being rich in vitamin C and cultivated in an environmentally friendly way. Consumers were willing to pay EUR 0.10 to EUR 0.20 more for the iron-biofortified vegetables.
Funder
Federal Ministry of Education and Research
Subject
Food Science,Nutrition and Dietetics
Reference71 articles.
1. The challenges of defining a healthy and ‘sustainable’ diet;Steenson;Nutr. Bull.,2020
2. European Commission (2023, May 09). Commission Regulation (EU) No 432/2012 of 16 May 2012 Reduction of Disease Risk and to Children’s Development and Health: Establishing a List of Permitted Health Claims Made on Foods, Other than Those Referring to the. Official Journal of the European Union [Online], 16 May 2012, Available online: https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:32012R0432&from=EN.
3. Iron supplementation and iron-fortified foods: A review;Man;Crit. Rev. Food Sci. Nutr.,2022
4. Max Rubner-Institut (2022, August 16). Nationale Verzehrsstudie II. Available online: https://www.bmel.de/SharedDocs/Downloads/DE/_Ernaehrung/NVS_ErgebnisberichtTeil2.pdf?__blob=publicationFile&v=2.
5. Iron deficiency in pregnancy;Georgieff;Am. J. Obstet. Gynecol.,2020
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献