Overcoming Barriers to the Adoption of Recycled Construction Materials: A Comprehensive PEST Analysis and Tailored Strategies

Abstract

In the face of rampant urbanization, industrialization, and continuous advancements in construction technology, sustainable development in the construction industry becomes increasingly imperative. A promising avenue toward this sustainability is through the adoption of Recycled Construction Materials (RCMs), yet their widespread use remains complex and filled with numerous barriers, signifying an urgent need for the systematic investigation of these obstacles. This study uniquely employs a qualitative PEST (Political, Economic, Social, and Technological) analysis to illuminate the intricate impediments to the adoption and promotion of RCMs. Data for this study were collected through in-depth, semi-structured interviews with a variety of experts in the field. The research identifies substantial barriers within each PEST category. Political factors include regulatory biases and limited funding for RCM research, while economic factors involve the higher costs and limited availability of RCMs. Social aspects revolve around public awareness, safety concerns, and resistance to change within the industry. Technological issues focus on the development, performance, and compatibility of RCMs, the slow innovation pace, and the absence of standardized guidelines. Additionally, this study stands out by suggesting strategic, context-specific recommendations aimed at surmounting these obstacles and further fostering the adoption of RCMs. The solutions proposed are intimately linked to the challenges identified, highlighting the practical value and relevance of this study for guiding future research and policy development in the face of ongoing advancements in construction technology.